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Added to Cart! modals

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Added to Cart! modals

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Featured ideas 🦄 are rare ideas you may not have seen before ;-)

💡 Ideas and tips

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Provide clear Keep Shopping and Go to Cart buttons

🩳 Chubbies doesn’t rely on the top-right ‘X’ button to close the modal, displaying Keep Shopping and Go to Cart buttons clearly

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Include a “You’re $X away from free shipping” callout

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If you offer Free Shipping over $X, show how close your customer is away from qualifying in your Added to Cart modal or shelf. Bonus tip: tune your recommendations to pull related items priced at or above this balance. This helps customers qualify faster, rather than have to add 2 or more additional items (provided your recommendations tool supports this merchandising logic.)

👠 JustFab includes the dollar amount the shopper is “away from free shipping” (although it could be styled more visibly

Zoom:

📖 Barnes and Noble shows a progress bar with its callout

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Showcase compatible accessories (for relevant product types)

📸 BH Photo features a few recommended accessories for its high-ticket electronics, with a link to “See All Accessories”

🛞 Crutchfield includes upsells for Protection Plans with its accessories

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A/B test your recommendation logic

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Of course, you can (and should) test everything in your Added to Cart modal, but your merchandising rules can have the biggest impact on clicks and conversions. What persuades your visitors most after adding to cart — More like this? Customers also bought? Best sellers? Almost gone? Even headline copy can influence your buyer…

👶🏽 Carters serves different recommendation strategies at different times. This is not a confirmed A/B test — but consider testing different merchandising rules against each other:

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🦄 Try a mystery add-on offer

🥤 Brumate offers a discounted mystery item after adding a product to cart. This is a clever way to offload slow-moving stock while creating a bit of intrigue for the risk-takers

🥤 Corkcicle offers your choice of 2 mystery deals and animates them for extra whimsy

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🦄 Try a BOGO offer on another variant option

🍯 Honeylove prompts you to add another color to get 20% off your second-of-the-same. Your size variant is already selected for convenience ;)

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Try celebration confetti

😎 This will NOT increase conversion - this is purely a brand vibe move. Heck, it may lower conversion and/or slow site performance, so best to test it

Back to Cart page ideas

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