🐝 BeeInspired fixes its Checkout button, and lets users scroll vertically to view cart contents and cross-sells

👗 Aritzia fits as many cross-sells as it wants in its horizontal carousel. Make sure navigation markers are bold, and the right-most product thumbnail is cut in half to indicate it’s swipeable

💄 Colourpop uses a peekaboo style to suggest there’s more to swipe left for

🔫 Bulletproof’s uses a mix of arrows and bar indicators with a pop of color

💡 Lowe’s uses a very clear-to-see Show More button after a handful of product recommendations. This is an alternative to going back to the main menu or search to keep shopping

🐦 Allbirds’ color swatches could be larger… but overall, variant selection is tap-friendly in its cross-sell widget

💡 IKEA makes it easy to add to cart directly from the recommendations widget

👌 Ooni Oven’s 3-step cross-sell flow’s shows accessories for cooking and for prep steps, and provides sub-copy context to help users make a one-tap decision

See it in action!

👙 Cupshe lets you keep shopping without returning to the Hamburger menu on mobile devices

👗 Lolelife lets you scope Customers also bought cross-sells

Lange Hair presents special deals-with-purchase in the mini-cart that can only be redeemed with a regular priced item, and once per order

🥩 Heart & Soil let’s shoppers generate recommendations in the cart using the familiar AI sparkles icon to indicate AI. Rather than pre-populate and clutter the cart, it puts users in control of their experience

✈️ Away slides a cross-sell into its mini cart with an animated demo to add context. This puts the ‘sell’ in cross-sell ;-)

👗 Boden shows a styled outfit suggestion inside its mini cart. Rolling over the image transforms it to product links

👚 Summersalt keeps its cart clean with a collapsed Complete Your Look button that’s expanded on user action

👟 Vessi offers 20% off regular priced accessories when full-priced shoes are in the cart

📿 Remember mystery boxes? Try promoting them in the “impulse aisle” of your cart shelf. Puravida provides extra context with a tooltip hover box

💓 LovePop offers a 33% discount when you buy 5 cards, and provides a progress bar with eligible cross sells in the cart shelf. Notice the “5 for $50” badge in the image thumbnails peeking through to confirm their eligibility

🪒 Every Man Jack dynamically updates your “free stuff” progress bar as you edit quantity. Once you hit the Free Cologne tier, you can choose your scent, right from the Cart shelf

✂️ Cuts Clothing is another example with alternative placement

⌚ MVMT’s Pairs Best With button expands a carousel of complementary items

🐢 Tortuga’s cross-sells are positioned as building a kit, with items selected in that context

☕ Fellow adds an arrow pointing to cross-sells. This little detail may nudge users to look at cross sells. Who knows, it’s an easy low-risk thing to test ;)

🐦 Allbirds’ footie socks have all but flown away, leaving users to browse through all variants to find in-stock sizes. At this point, it’s better to show no cross-sell than a painful one

🐦 Allbirds example again — what if color options were scoped to what’s available in the corresponding size(s) to what’s in the cart? This cart holds size 6 shoes, but no colors are available in S

🫣  Make sure you configure your cross-sell logic so recommendations update or remove themselves after being added to cart

😐 Make sure you audit your cross-sell logic! What’s the difference between these 2 carousels?

🐈 Wayfair cross-sells a premium litter box with a cat tree in the cart. The odds that this customer is in-market for a boujee box that’s 4x the price of the cat tree is slim