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“Freeze models” (or live mannequins) were the rage in 1970’s department store windows, but occasionally you’ll still find them in shop windows and live events today. They certainly are trending on ecommerce sites — the digital version showing video product tiles where models change poses periodically (or frantically, as with GAP’s example below!)
👗 Artizia freeze model product tiles in a collection page
Aritzia models on mobile:
Bergdorf Goodman:
GAP wild models:
Telfar 360 rotating models:
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