😺 Sanrio allows guest users to build wish lists without creating an account

💍 Pandora allows you to add all wishlist items to bag at once. You may be asking why a customer would want to do that? It’s a great way to see running totals with shipping and apply promo codes, etc — something you can’t do within the typical wish list

See it in action (the GIF may take a sec to load):

👗 ModCloth allows users to create their own sub-lists and easily organize lists without page refresh! Works when browsing as a guest to boot

💍 Tiffany allows you to email your wish list to friends or your significant other ;)

💄 Sephora provides a quick view modal pulling product recommendations with similar attributes to what’s in your wish list

👗 ASOS uses visual search (from Syte.ai) to merchandise their Saved Items feature. This is a great consolation prize for disappointed shoppers with FOMO (this GIF may load slow, jump to the static shots below if that’s annoying!)

See Similar buttons on product cards in wishlist:

Jumps to similar items:

💍 Pandora notifies Guest wish list viewers that their list will expire with the session, and includes a quick Create Account form with the list — a better experience would be to keep the wish list contents persistent across sessions, but use this tactic to encourage saving the list to an account to ensure it’s not ever wiped

💜 Holt Renfrew lets customers choose their variants before saving to Favorites, rather than just save the product. This helps customers track in-stock status from their Favorites list, provides 1p data to Holt Renfrew, and enables “hurry, an item in your Wish List is almost sold out” emails and SMS alerts