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Shipping step

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Featured ideas 🦄 are rare ideas you may not have seen before ;-)

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Note that these examples refer to non-Shopify sites that have more flexibility over their checkout UI, except for those highlighted in orange. A dedicated Shopify section is coming soon!

💡 Ideas and tips

Shipping address form

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Ask for Shipping before Billing

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Repeat express checkout options above Shipping address fields

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Consider using microcopy to explain why personal contact info is required

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Consider country first for international checkouts to scope fields to relevant inputs

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Consider promoting popular countries to the top of the menu

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Have an Address 2 option, but collapse it

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Provide an easy (and optional) way to save info to an account

Select shipping method

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Use estimated arrival dates vs business days

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🦄 Take an “arrival date first” approach

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🦄 Indicate the time of day order cutoff to meet arrival estimates

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🦄 Use geolocation to personalize order cutoff to user’s time zone

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Consider/test a “cost first” approach

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Consider showing both arrival dates and business day range

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Make it an Arrives by-Business day-Order by sandwich 🥪

Other

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Highlight sustainable shipping

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Support adding a gift note

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Collect email and SMS opt-in with promo offer CTA

🫣 Cautions

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Don’t hide shipping option selection behind a link or dropdown

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Don’t hide transit time information behind a tooltip

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Don’t use long winded microcopy in your tooltip

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Don’t lead with “business day range” headings

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Fail to apply a visual hierarchy to shipping details

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Avoid placing important shipping details in a banner-style block

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You don’t need to include the year in estimated arrival date…

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Don’t use too much horizontal white space between shipping method and cost

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Avoid presenting shipping options in a 2-column grid

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Don’t fail to provide arrival date or transit time details at all

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Don’t use ghost fields 👻

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