Holiday ideas

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Featured ideas 🦄 are rare ideas you may not have seen before ;-)

Gift finding

🍔 Menus & home pages

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Give special treatment to gift links in menus

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Test dropdown pre-filter menus in home page banners

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Give your Gifts tab a sub-menu

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Feature your gift guide in a can’t-miss home page banner

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Animate “Gifts under $X” tiles

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Test a Gifts by Price submenu or promo strip

🔍 Gift finders

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🦄 Try a Tinder-style Yes/No gift finder

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Try an interactive gift finder quiz (8 examples)

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Try a gift finder chatbot

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🦄 Try “Mad Libs” finders

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Host a liveshopping event

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Create shoppable blog content for SEO (4 examples)

📋 Product lists

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Promote gifting-specific filters in Category pages

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Promote gift finders and quizzes with in-grid banners

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Design a “Popular gift” badge or list detail

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Promote shop by recipient graphic tiles

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Promote “Gifts under $X” graphic tiles

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Keep your gift guide landing page live year round for SEO (17 examples)

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🦄 Slip a Gift Card CTA in your filter menu

👖 Product pages

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🦄 Try a Gift Finder CTA in the PDP Buy Box

Promoting your promos

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Consider proactive chat to share holiday offers

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Promote active promotions to the top of your filter list

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Highlight offers in product grid list details

Shipping cutoff info

🍔 Menus & home pages

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🦄 Link to a shipping cutoff modal from the promo strip

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🦄 Rotate inclusive holiday cutoff dates (Christmas, Hanukkah, Kwanzaa, New Year’s etc)

📋 Product lists

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🦄 Promote a “Get it By 12/24” filter in product lists

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Feature a delivery detail CTA in product grids

👖 Product pages

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🦄 Anchor link to delivery details

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Show estimated arrival dates clearly

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🦄 Show “Get it by [date]” with countdown timer

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🦄 Provide a “Get it by” estimate lookup tool

BOPIS features

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Promote a “Get it today” (store pickup) filter on category and search pages

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🦄 Geolocate and pre-populate nearest store (for pickup filter)

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🦄 Let customers toggle between all and store pickup (product list pages)

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🦄 Give curbside/store pickup its own grid slot (product list pages)

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Test styling for your store pickup CTA on your PDP (6 examples)

Returns info

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Include a Returns Info tab on PDPs

Search tuning

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Tune search results for gifting cases

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Tune autosuggested items for holiday cases

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Consider banners in your typeahead widget

Gift card promo

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Promote gift cards in product list card (animated)

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Give gift cards a grid slot (using negative space)

Gifting features

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Provide “drop a hint” options

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Put your gift note box on the PDP

💳 Gift options in Checkout

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Give your gift note link color/icon treatment

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Let gift givers send physical goods as “e-gifts”

After the shipping cutoff

⭐ Switch to New Year gifts / resolutions

⭐ Promote e-gift cards

⭐ Promote store pickup