💫 Adding a little icon or colored text makes your holiday gift menu items pop - both on desktop and in mobile menus. Here’s a little swipe file of examples from past holidays:

OK - so this isn’t Christmas, but it shows what icon and color treatment does to a mobile menu. Consider promoting gift links to the top of your menu during the Holidays:

🦅 American Eagle Outfitters lets you pre-filter your gift recommendations from the home page hero. Yes, they work on mobile too (the animation may take a bit to load, so check out the still shot for the gist)

Animated:

Here’s another example AEO used post-holiday:

🧘🏽‍♀️ Alo’s Gifts sub-menu features collections by recipient type and interest (as well as gift cards). Scanning the link items also gives gift givers some refinement ideas

🎿 Backcountry’s gift guide CTA pops against a plain background for optimal optics

🦫 HBC’s animated banners show off featured gifts that fall under each tier

🐺 Wolf Circus takes a creative and minimalist approach to “shop by” links, placing them in a promo strip on desktop (which is actually a sub-menu style - see mobile version below)

Note these screenshots were taken at different times, hence the mismatched tiers:

🇨🇭 Swatch has one of the simplest and smartest gift finding flows. Why?

😁 Yes/No options reduces cognitive load (don’t make them think — hard) 😁 Graphics add context to the question (with sample product matches) 😁 It’s short and sweet 😁 The copy is succinct 😁 It doesn’t interrupt you with a request for your email ;)

🎁 Cotopaxi bakes its Holiday Gift Finder flow directly into the home page template — no modals or page loads, just seamless guided selling

This kind of experience could also work nicely on product list pages as a hero block or mid-page section

Check out the flow demo below:

👜 Chanel’s gift finder chatbot asks probing questions about your recipient. Play with it here

🩹 First Aid Beauty bakes a 2-step quiz into its home pageTry them on the home page like First Aid Beauty (swap product types with “recipient + interest,” for example):

🧴Drmtlgy embeds its Mad Lib finder below product list results. Smart!

🎿 Backcountry’s staffers hosted a liveshopping event that was embedded for on-demand replay in its gift guide. For performance, make sure you use native .webm format vs video embeds from Youtube or Vimeo

Blogs are great places to host shopping editorial that can help you rank in search engines. Just make sure that they’re periodically maintained to update out-of-stock products

Examples: Indigo Sephora Dick’s Sporting Goods Anthropologie

🕊️ Free People promotes graphic filter chips above product results to hone in by buying criteria

🚙 Garage Clothing takes a similar approach, promoting top picks, under $25 and gift cards (although the design and contrast could be improved for visibility in both cases)

💄 Sephora embeds a “Need gift ideas?” banner into its product grid

🧘🏾‍♀️ Lululemon selectively applies “Popular Gift” in red text with a gift icon to product cards

🧘🏽‍♀️ Alo promotes “for the” sub-categories with graphic tiles on collection pages

🎁 Harry & David’s Gift Guide landing page has nicely designed recipient tiles

🤑 Showing graphic tiles for “Gifts under $X” is a popular tactic, just make sure you get your pricing tiers right for your catalog context and customer type

Staples ranges from $25 to $150:

Best Buy ranges from $50 to $400:

👚 Aritizia’s hero copy on select collections warms gift givers to “why gift this”

Check out some brands that keep their gift guides “evergreen” (and peruse them for design/features to swipe)

Lego Canada (Toys)

Anthropologie (Apparel / Home)

Lululemon (Apparel)

Canada Goose (Apparel)

Chanel (Fashion / Beauty)

Toys R’ Us (Toys) - lots of SEO copy!

The Bay (Department store)

Harry & David (Food gifts)

Keurig (DtC Kitchenware)

Byredo (DtC Beauty)

Thermos (DtC Drinkware)

Barnes & Noble (Books)

Rona (Home improvement)

Macy’s (Department store)

Ole Henriksen (DtC Beauty)

Fanatics (Apparel / Collectibles)

REI (Sporting goods)

👗 Daniela Draper features a Gift Vouchers banner in its filter sidebar on desktop and mobile

🎁 MeUndies understands many of it’s BFCM visitors are brand fans shopping for themselves. Cross-selling “Gifts for Him” within Women’s categories could bump AOV while helping shoppers tackle their gift list faster

💄 Tarte adds “Why Gift This” accordions to its product cards during the holiday summarizing the product description with AI

💍 Kay Jewelers bakes a Gift Finder CTA into the Buy Box (just be mindful of Buy Box visibility on desktop and mobile)

🍳 Caraway used its live chat widget to expose its holiday offer tiers — the widget offers more space for details and is less prone to “banner blindness” than promo strips and site banners

🛍️ Macy’s highlights current offers in can’t-miss-red type above other filters

👜 Michael Kors uses colored text to draw attention to its Black Friday price drops - you can’t miss it. Tip: Make the text clickable to a Sale collection with all deals if the sale is not sitewide

🎿 Backcountry’s announcement bar links to shipping deadline info (with a bonus gift finder CTA inside)

👠 DSW rotates different holidays’ order deadlines because Christmas isn’t the only holiday

🏈 Dick’s Sporting Goods provides a handy “get it by 12/24” filter on category and search pages

🤫 Victoria’s Secret slips “See delivery details” banners into product grids for extra visibility

Marks and Spencer features a “Christmas delivery” banner at the top of the PDP that anchor links to the Delivery tab without leaving the page (this would be amazing if the text-to-background contrast were fixed)

👢 Cole Haan shows the arrival date in can’t miss green type.

👠 Fashion Nova combines estimated delivery date with Free Shipping reassurance

🩳 Chubbies combines its free Standard delivery estimate with its shipping cutoff info in an easy to understand, real-time way on its PDPs

💁🏻‍♀️ Missguided shows a “get it by tomorrow” countdown timer, boldly

👔 The Men’s Wearhouse lets you preview delivery dates by zipcode to help shoppers decide between store pickup (when available) and ship-to-home Vendor: Fenix Commerce

Concerned about Buy-Box clutter? It’s collapsed by default

🦅 American Eagle Outfitters’ “Get it Today!” filter (top left) requires you to enter your zipcode

Zoomed out:

Zoomed in:

🥾 REI uses geolocation to auto-apply the nearest store, with a blue link to Change store

👖 Abercrombie uses a Shop My Store toggle that opens a lightbox to choose your store

👕  Old Navy takes a similar approach, but places it below other filters (bottom left)

👖 Duluth Trading slots an animated banner promoting curbside pickup option with the 12/23 order cutoff for Christmas pickup detail (geolocated to your time zone!)

💍 Pandora presents its In-store pickup button above its Add to Bag button, with secondary CTA styling. The locator icon is a nice touch!

🏬 Rather than clutter the Buy Box with pickup radio buttons, Journeys collapses its pick up options behind a button, and clearly labels it “Check store availability”

👕 Tillys uses geolocation to pre-select the nearest local store, with stock availability detail and a clear Change Store button

📍Lush embeds a search box to find local stores by city or postal code

🎯 Target indicates store pickup is “Ready within 2 hours” — twice! And in green for that extra pop

💡 Best Buy lets you open more details for both pickup locations and shipping methods. This is especially helpful if you offer non-store pickup locations like UPS/FedEx depots

👗 Fashion Nova includes a return policy tab that saves the customer from digging for footer-menu info - don’t make gift givers search for this info in footer menus!

👔 If past holiday search logs show trends such as “christmas gift for dad,” get ahead of it by merchandising results relevant products for the term - make sure the first 20 products (at minimum) are optimized for the gifting case (using manual pinning or specific rules)

🎁 Make sure to A/B test this as it can be distracting to users dead-set on searching, but sliding banners with business value props, special offers or your gift guide/finder may be effective

👖 Duluth Trading reminds shoppers (especially late holiday gift givers) about gift cards, with quick-click access to purchase (and some whimsical copy to boot)

⛰️ Patagonia makes its gift card promo pop by slotting it in negative space within the grid

💅 Trixie Cosmetics includes a “Drop a hint” CTA in the Buy Box. Your mileage may vary with this tactic, you may not want to use such a bold button that competes with Add to Cart

🧁 If you accept gift notes, showing the box on PDPs instead of hiding it in the cart or checkout makes sense — most customers won’t intuit this otherwise. Of course design matters, as an open box can push the cart button below the fold (consider below the Cart button placement or an accordion link)

👗 Anthropologie makes its Gift Message option pop without clashing with its clean checkout design

🎁 Untuckit uses the Zest eGifting app to enable eGifting to individual gift recipients (GIF may take a moment to load)