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👢 Bootbarn draws attention to a featured item by swapping in the video/GIF to the primary position, pushing it to the Category grid. Use this tactic selectively to avoid sensory overload!
📿 Puravida shows off a 360 product view to show the range of stone colors that a static image never could
📿 Similarly, if you can’t decide to feature pretty packaging or amazing contents - show both with an animated unboxing
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