👗 Oxford embeds a gift finder flow inside the hero banner (see optimization suggestions below)
Love the concept but a few implementation tips if you try this:
1) Keep the widget dimensions consistent through the flow to minimize layout shift
2) On mobile, make sure the widget keeps the product grid (somewhat) visible above the fold to avoid confusion (Where am I? Can I just jump to products?)
3) Apply event tags to track abandonment at each step (especially the email CTA) to optimize your flow over time
4) Build vs buy when you can* This 3p app UI shows results inconsistent with the brand's Collection layout and card design
If you have a larger catalog and your quiz will return more than 4-5 results. A native product finder can be built on top of Search like Algolia, Constructor, Doofinder or Bloomreach.
Of course this takes extra dev effort (esp. if you want personalized results to pass to an Account or through Klaviyo / etc) -- you can try an app first as an MVP to gauge whether shoppers use it or not, then "build" if it has legs
Bonus tip: When writing quiz flows, use analytics to find the most commonly applied filters for a given Category -- unnecessary questions/options will increase friction and abandonment
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