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Product pagesCross sells
Guided cross-selling is a combination of contextual merchandising and attribute filters (yes, I made up this term AND the definition 😛)
In English — you present cross-sells for a specific reason based on product knowledge your merchandising team has that a customer may not have
Give them the context, and let them choose an option from the selected cross-sell recommendations
🧴 Fragrance brand Jo Malone provides “Fresher” or “Warmer” recommendation filters to capitalize on the “scent layering” trend
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