More in this fabric 🧘🏾♀️ Alo Yoga has 3 signature fabric types that their customer may be familiar with. “More in this fabric” is very “fitting” for the brand. Consider your own use cases for this tactic
More in this color 👗 Aritzia shows a “More in [color]” carousel on its PDPs. The colors swap out as the user changes variant swatches in the Buy Box. An advanced move would be to show this block when a customer has navigated through a “shop by color” or color filter in a category or search list 😉
Layer under 🧥 Early Majority includes “Layer under” suggestions on select PDPs. This is the apparel version of “use it with.” Of course, you may think of your own use cases for this kind of tactic
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