👜 Michael Kors puts visually similar products at your fingertips. Great for catalogs where “collections” apply, or where style attributes drive purchase decisions (Built with Syte.ai)
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🍷 TotalWine and More slides similar products inline — this is a great feature to support discovery for customers that like to try it all, or to find lower-priced options. This can pull from non-visual attributes like tasting notes, varietal, region, winery, etc. (Built with Bloomreach)
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💡 Lamps Plus’ More Like This chip loads a new page, which may be the best approach where results will exceed 2 rows of product. Context is king!
💄Sephora’s View Similar calls products with similar ingredients and benefits, rather than similar packaging (Built with Constructor.io)
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👓 EyeBuyDirect pulls similar styles, but loads a new page — not the ideal implementation. (Built with Algolia)
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💡 Uncommon Goods pulls cross-sells right into a sliding panel (Built with Bloomreach)
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