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āFAQ
āHow can I make my pop-ups more accessible? āDo spin-to-win offers convert? āDo āNo thanks, I prefer to pay full priceā opt-outs work? āWhatās the best timing to trigger an email pop-up? āWhat variables should I test in my pop-up creative? āWhat kind of photography converts best in pop-up creative? āShould I require a mobile number to receive a discount? š”Ā Ideas and tips
Offers and tactics
Try showing a dollar value vs % off Consider a āsale-on-saleā offer Offer a free gift for sign up Offer a gift card giveaway Try a shipping offer instead of discount Frame your discount as a gift Specify an expiration date to create urgency Headlines
Use (much) larger type for the discount offer Highlight the offer with color Hint at additional benefits Segmentation
CTA Button copy
Donāt use āSubscribeā! Try the words āGet myā Images
Have your model look the CTA Place image above, not beside your offer block Try a āwhoo hooā image Consider a faded background image Keep the focus on the offer - ditch the images! Execution
Allow flexible āexitsā Provide the discount code immediately after submission Exclude visitors arriving from your email program Consider excluding pop-ups for mobile visitors coming from organic search Suppress pop-ups after engagement Consider testing inline feedback to opt-outs Test an āare you sureā nudge š«£Ā Cautions
Make sure your email pop-up is excluded from key pages (including Cart/Checkout) Avoid āSign Up for Emailā as a headline Donāt convolute the offer with competing CTAs Donāt use ghost fields š» Donāt turn your email opt-in into a registration form Use a celebrity model cautiously Be careful splitting your copy across image and white space Donāt style your logo/brand name larger than your headline Donāt put fine print between email field and button CTA Avoid white text over a background image Back to Popups & modals
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