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List detail

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Featured ideas 🦄 are rare ideas you may not have seen before ;-)

💡 Ideas and tips

Thumbnail image effects

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Animate featured product thumbnails

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Make “product demo” animations the primary image (where relevant)

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Or, make product demo the “swap image” (hover)

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Use product infographics as “swap image” (hover)

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Try dynamic message flags

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Animate tiles with rotating bundle options

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🦄 Try a flipbook pattern

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🦄 Try 360 auto-rotation

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🦄 Try a video play button

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Place favorites links over images for visually-driven products

🫰Toggle tactics

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Toggle image sizes in grid

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Toggle between model and flat lay product shots

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🦄 Toggle between model sizes

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Toggle between grid and list view

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Toggle between product and lifestyle shots

👗 Apparel-specific

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🦄 Try “photoshoot” tiles

Displaying variant options

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Show all available variants in the product card (kill the +More link)

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Show color/shade names on swatch tap/hover

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Show subscription options from list view

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Consider listing variant options individually (where it makes sense)

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Show an “Almost gone” flag on low stock variant hover

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🦄 Allow shoppers to choose variants before saving to Wishlist from Product List

Line item detail

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Show per-unit pricing for multi-pack SKUs

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Use red color for sale prices

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Call out when specific variants are on sale

Badge/flag detail

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Show “Almost Gone” flags for low-stock products

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Show % discount flags on sale items

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Try contextual attribute badges

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Try “Sustainable” flags

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Try “Most gifted” flags (with caution)

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Highlight extended sizes and widths

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Give unique colors to different flag types

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Highlight social proof / star ratings

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🦄 Try a scrolling ticker on select products

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Try “Sale ends in” badges

List view

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Separate specs from price and pickup options

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Don’t present list view IF YOU DON’T PROVIDE BULLETS 🔫

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Don’t stuff your list view with Product Descriptions

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Avoid chunked details

Quick view

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Make the “View Full Details” link obvious

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Try a flipbook Quick View pattern

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Try a Quick Add shelf instead of lightbox

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Support Quick Add with variant selection

Pagination & load patterns

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Make your pagination elements tap-friendly

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Quantify the number of results in “Show more” links

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Use “Showing XX of YY results” with your Load More button

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Give your Back to Top link its own lane

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Label your Back to Top icon

More ideas

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Try a short description with your product cards

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Provide Qty selectors for quick add-to-cart (for the right products)

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Improve comprehension with a spacer line between list rows

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Try a background field

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🦄 Show “similar products” inline

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🦄 Show button CTAs for private sale items

🫣 Cautions

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AVOID ALLCAPS in list details

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Don’t send customers to the PDP when they don’t expect it

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Be careful with lifestyle imagery

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Don’t hide all color variants

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Avoid inline scroll windows

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