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Ombre color shift grid

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๐Ÿ’ย Bvlgari adds an elevated brand touch with ombre tiles that shift color while you scroll - see performance tips below

image

But first, check the full effect in this longer video and tell me youโ€™re not hypnotized ;)

๐Ÿ˜

๐—•๐˜ƒ๐—น๐—ด๐—ฎ๐—ฟ๐—ถ's PLP tiles use CSS gradient overlay for a luxe scroll experience ๐Ÿ’Ž if you try this, keep ๐—ฎ๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€๐—ถ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† and ๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐—ป๐—ฐ๐—ฒ in mind:

๐ŸŽž๏ธ ๐—™๐—ฟ๐—ฎ๐—บ๐—ฒโ€“๐—ฟ๐—ฎ๐˜๐—ฒ ๐—ถ๐˜€๐˜€๐˜‚๐—ฒ๐˜€:

If using JS scroll listeners, make sure they're debounced or optimized (e.g. with IntersectionObserver) or they can cause jank and lag, especially on mobile

๐ŸŽจ ๐—ฅ๐—ฒ๐—ฝ๐—ฎ๐—ถ๐—ป๐˜๐˜€ & ๐—–๐—ฆ๐—ฆ ๐—ฒ๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐˜€:

Using mix-blend-mode, large gradient overlays or changing styles per frame can trigger repaints that can be costly and add up across many tiles in a long product list

You may want to reserve this effect for smaller, themed lists or grid sections within a landing page (a few rows at a time, separated with banner images)

๐Ÿ‹๏ธโ€โ™€๏ธ ๐—ฅ๐—ฒ๐˜€๐—ผ๐˜‚๐—ฟ๐—ฐ๐—ฒ ๐—น๐—ผ๐—ฎ๐—ฑ:

Extra CSS, JS (for viewport scroll detection) and paint/tick cost increases the bundle size and memory footprint

You can reduce or eliminate JS with CSS scrollโ€‘linked animations (view transitions, @scroll-timeline or scroll-snap) although this is not supported by all browsers (yet)

๐Ÿฆพ ๐—”๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€๐—ถ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†:

Users with motion sensitivities or low-contrast needs may be affected. Ensure you degrade gracefully or offer a โ€œreduced motionโ€ mode

It is challenging to choose background colors that contrast with all product images - you may want to try it on specific themed collection pages where you have precise merchandising control over which products are included

๐Ÿ‘•ย Young N Sang takes a simpler approach, using the ombre tiles to create some visual separation between products, but without the animated effect

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