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Product pagesProduct images
👟 Kizik’s value prop is “step right in.” Rather than rely on customers to scroll through the gallery to discover the video, it places it front-and-center with a picture-in-picture effect
How does this impact page speed? This tactic is featured in Keeping Commerce Performant: Expert Tips for 11 Ecom Trends
TLDR; This idea can be done in a performant way so long as you load your primary content first (the main image not the video), compress images and use compressed .webm format for your video files
🦷 Huppy also tries this tactic demo’ing their chewable toothpaste tabs - but they use a .gif animation instead of .webm — this could be improved
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