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Desktop navigation

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Featured ideas 🦄 are rare ideas you may not have seen before ;-)

💡 Ideas and tips

Taxonomy and link styling

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Use color to add visual appeal

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Visually differentiate link sections

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Use flags to draw attention to New or other featured categories

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Use thumbnails to add visual context

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Try emojis or illustrated bullets to add clarity to Shop By links

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🦄 Allow users to jump directly to Shop by Size (esp for SALE)

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Use red type for Sale links

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Place “Shop by” or themed categories over a shaded runner

Navandising (merchandising inside your nav)

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Test featured products in flyout menu

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Give Deals their own flyout menu

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Give Shop by Brand its own flyout menu

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Give Shop by Color its own flyout menu

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Include a Product Finder / Quiz CTA within the flyout menu

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Test graphic tiles for Shop By links

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Try an animated tile for featured category

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Try a bottom-aligned “promo strip” in your flyout

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Try clickbait copy

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Get creative with content blocks

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Try an account sign-up nudge

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🦄 Try a turnstile header menu

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🦄 Try attribute filter tabs

Flyout and responsive behavior

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Support 3-level navigation in flyout for large/deep catalogs

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Make your navigation bar sticky as users scroll

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🦄 Try a floating nav widget

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Try an editorial spread

🫣 Cautions

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Don’t hide important links in the promo strip

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Avoid white text for navigation elements

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Avoid using tabs for 2nd-level categories within the flyout menu

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Avoid SEO keyword stuffing your menu links

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