Buy Box detail

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Featured ideas 🦄 are rare ideas you may not have seen before ;-)

💡 Ideas and tips

Pricing detail

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Show price per unit for multi-pack SKUs

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🦄 Consider offering multiple BNPL options

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🦄 Quantify dollar savings below the Cart button

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Quantify dollar savings near the Regular Price

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Place promotion detail below the product title

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Highlight your % discount with a “red pill”

Social proof and urgency

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Create urgency for low stock SKUs

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Add urgency callout for low-stock variants (with 🔥 emoji)

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Create urgency with an animated, dynamic stock countdown

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Show how many others are currently viewing the product

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Show how many viewed “today”

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Try Selling fast! badges

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Show how many added to bag in last hour

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Test a Sale countdown timer

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🦄 Try embedded UGC videos

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🦄 Try scrolling review snippets

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🦄 Try an AI review summary drawer

Shipping details

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🦄 Show the estimated arrival date

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🦄 Show available shipping methods near the Cart button

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🦄 Show “Get it by [date]” with countdown timer

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Use microcopy for “more options in checkout”

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Consider showing shipping speed microcopy with a tooltip

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Indicate when it “leaves the warehouse”

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🦄 Provide a shipping estimate lookup tool

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Consider using icons to add visual context

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Try a wickedly bold “Get it Now” CTA

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Promote account Sign In/Sign Up inline (if free shipping is offered to account holders only)

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Use a tooltip/hover link to expose additional same-day delivery info

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Indicate your free shipping threshold with Ship to Home option

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🦄 Consider showing a shipping “timeline”

Secondary calls-to-action

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Try an email CTA near the Cart Button

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🦄 Position your email sign up CTA as “weekly notifications”

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🦄 Embed a bundle CTA near cart button

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Promote your loyalty program near the Cart button

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Highlight active promotions above the Cart button

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🦄 Embed a Gift Finder CTA

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🦄 Embed a Product Quiz chatbot

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🦄 Try a video button

Add to Cart buttons

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Test “I Want It” button copy

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🦄 Make the whole Buy Box sticky

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🦄 Change Cart Button copy when product is already in Cart

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🦄 Use your Cart Button to display a running price total for 2+ quantity

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Place your Wishlist button as a secondary CTA to Add to Cart

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🦄 Try a color blend effect to emphasize the cart drawer

Store pickup

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Try a “Check store availability” button

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Try an “In-store pickup” button

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Use radio buttons with nearest store pre-populated

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Try a store location search box

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🦄 Offer a discount for store pickup

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🦄 Include “Order by XPM” detail for same-day store pickup

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Include local pickup speed details

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Use a tooltip for all delivery options (both for local pickup and shipping)

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Display and disable unavailable shipping options

Subscriptions

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🦄 Dynamically show subscription savings on-toggle

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Expose subscription saving details with an accordion

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Test pre-selecting the subscription option against one-time purchase

🫣 Cautions

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Don’t style your active Add to Cart button gray

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Don’t hide your price in the Cart Button alone

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Don’t bury the price in Buy Box clutter

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