🔥 Kettle & Fire highlights price per unit for multi-pack variants, and applies super-script for the % discount

🍄 Four Sigmatic details price per serving, though it’s harder to notice than the Kettle & Fire example above

👕 True Classic Tees details “Only $XX.xx per item” for its multi-pack SKUs

👑 CultureKings shows both Klarna and Afterpay options with the per-payment breakdown. Be careful with this styling, the badges may be confused with “variant” selection (these are not clickable)

🦈 Gymshark places its BNPL badges below the Cart button which may not be discovered below the fold, but doesn’t hog above-the-fold real estate

🛞 Crutchfield uses an accordion to show “financing options” (including its own credit option)

🍳 Caraway displays the $ savings with the Cart button, right smack in the center of users’ attention (rather than with the price detail that’s out of the eye flow path)

🛞 Crutchfield highlights its discount in colored type and calls it a “Price break”

🦌 Abercrombie uses red type to highlight its active offer right below the Product Title and Price detail

👗 Club Monaco uses colored type to emphasize active promotions below the Product Title and Price detail

👖 American Eagle Outfitters draws attention to its discount with a “red pill” — not only does it “pop” but the quantified % value saves customers from mathing-in-their-heads

👙 Swim Outlet places its urgency copy right bellow the Add to Cart button

🩳 American Eagle Outfitters changes Cart Button copy to “Get It Before It’s Gone” for variants that are low in stock

🔥 Fashion Nova let’s you know what’s hot

📻 Radio Shack animates its stock countdown badge and adds a bouncing add to cart

💡Pandora uses a pop-up. We like the idea, but modals that cover content are not ideal. Feel free to test it, your mileage may vary

👖 Children’s Place places its Popular! badge near the Add to Bag button

💡 Journeyz notes how many product views occurred during the last 24 hours

👶🏽 Carter’s shows a badge indicating when a SKU is selling fast

🍀 Lucky Brand uses a “Going Fast” badge under the product title

👕 J.Crew shows how many customers added a product to their bag in the past hour

🌿 Shapermint places a sale countdown between the price and variant selectors on its PDPs

👱🏾‍♀️ Lelet NY uses the Tolstoy app to embed shoppable product demo videos (TikTok style) in the Buy Box

💄 Axiology uses the Vestico app for a similar effect

⭐ Public Good features short and sweet social proof scroller below the product title

If you try this, just beware of potential layout shift and drag on page load (reserve the real estate for the widget before it populates, and load it after primary content)

🤖 Corkcicle expands an AI Reviews Summary from a top-line link Vendor: Yotpo

💡 Consider the example below: It’s semi-interesting to know that the order ships same day — but shoppers care more about when they’ll get it than when it ships

👢 Cole Haan shows the arrival date in can’t miss green type.

👠 Fashion Nova combines estimated delivery date with Free Shipping reassurance

👖 LLBean bakes a shipping method tooltip into its PDPs. Rather than bloat the Buy Box with radio buttons and lots-o-copy, it keeps it compact enough to be clear but unobtrusive

On-hover, you can preview Express transit times and costs

🩳 Chubbies combines its free Standard delivery estimate with its shipping cutoff info in an easy to understand, real-time way on its PDPs

💁🏻‍♀️ Missguided shows a “get it by tomorrow” countdown timer, boldly

👢 Boots places the order cutoff timer front-and-center in the Buy Box above the Cart Button - can’t miss it

💡 Express hints that more options are available in checkout

👙 AdoreMe highlights its Free US Shipping & Exchanges value prop close to its Bag Button, and slips in the transit time for the Free tier with a tooltip to expand for more details

👙 Tooltips and modals let you bring critical info into the PDP, rather than hiding it within the checkout flow

Build.com indicates how quickly items ship, and includes shipping zipcode for multi-warehouse operations.

👔 The Men’s Wearhouse lets you preview delivery dates by zipcode to help shoppers decide between store pickup (when available) and ship-to-home Vendor: Fenix Commerce

Concerned about Buy-Box clutter? It’s collapsed by default

👗 Lulus adds icons to its Shipping and Returns callouts to aid visibility and comprehension

👑 Hallmark promotes its Crown Rewards shipping perk inline on the PDP

🌴 Palm Golf shows a timeline graph above the Add to Cart button. This communicates visually that delivery times include some order processing time. They could consider moving the Pickup microcopy (below the ShopPay button) closer to this graph for extra clarity.

👜 Tory Burch puts their email sign up CTA near the cart button. Consider using cookies/personalization to show/hide this, based on state (not logged into account, identified returning customer), closed entry pop-up, etc

🧸 Sanrio positions their email CTA as weekly notifications for New Arrivals. Make sure you open your email opt-in as an accordion or modal to not hijack users off the page

🍸 Have a bundle building experience? Show it off with a banner and persuasive copy. Experiment with its design and placement on your PDP

🔫 Bulletproof Coffee displays a banner near the cart button to save with a bundle

💄 Ulta slots a CTA for non-logged in visitors reminding them they can earn points with their purchase

🥾 Kuru’s CTA includes a tooltip for additional details

🩳 Chubbies stuffs its active promotion callout with its Cart button where it’s likely to be noticed

👩🏼‍🍳 Ooni Oven’s yellow box is attention grabbing. Consider testing different colored fields

⚠️ Be careful not to overdo the CTAs. Staples may be hurting conversion with TMI - too much incentive info

💍 Kay Jewelers bakes a Gift Finder CTA into the Buy Box during the holidays

👩🏾‍🦱 Amika embeds a chatbot quiz on certain PDPs with the CTA “Is this product right for me”? The flow guides you through questions that confirm or suggest alternative products based on personal answers. It’s also a great way to capture 1p data ;)

If you want to see the full flow for this product - longer GIF below (it may take a few moments to load):

🎥 Emeet animates its secondary CTA with a video background

👚 Frank and Oak shows an “Unlock 15% off your order” CTA that opens its email signup widget

👜 Coach replaces the boring “Add to Bag” with “I want it” - be careful, this may be misinterpreted as add to Wish List

👖 Mavi pins variant options as users scroll on desktop and mobile, helping super-scrollers keep conversion context!

🛍️ Nordstrom changes its Cart Button copy to “In Your Bag” to help customers keep track of their actions when they Continue Shopping or return later

💡Skinny Mixes shows and updates the running total on the Cart Button as users increase quantity

❤️ Lulus’ Wishlist secondary CTA is aligned with the cart button

❤️ Lampsplus combines the heart symbol with SAVE label for extra clarity

❤️ The North Face shows Save to Favorites as a secondary CTA with its Add to Cart button

❤️ Nieman Marcus’ subtle heart CTA doesn’t overshadow the Add to Bag button

👗 Adam Lippes applies a color blend animation to the PDP after a product is added to cart. This brings focus to the cart drawer and can emphasize specific “next step” CTAs or offers

🏬 Rather than clutter the Buy Box with pickup radio buttons, Journeys collapses its pick up options behind a button, and clearly labels it “Check store availability”

💍 Pandora presents its In-store pickup button above its Add to Bag button, with secondary CTA styling. The locator icon is a nice touch!

👕 Tillys uses geolocation to pre-select the nearest local store, with stock availability detail and a clear Change Store button

📍Lush embeds a search box to find local stores by city or postal code

🪴 Crate & Barrel indicates the order-by cutoff time for same day pickup

🎯 Target indicates store pickup is “Ready within 2 hours” — twice! And in green for that extra pop

💡 Best Buy lets you open more details for both pickup locations and shipping methods. This is especially helpful if you offer non-store pickup locations like UPS/FedEx depots

🥑 Graza shows discount detail for subscription options

🍵 David’s Tea’s streamlined call to action expands with user-action. This keeps the Buy Box cleaner without sacrificing details for those who are interested

🔫 Bulletproof Coffee pre-selects the Subscribe & Save option on its PDPs. Consider testing this against the opposite pre-selection to make sure it doesn’t lower conversion

🧳 Samsonite uses Tangiblee for various features including “See bag size” — a red or green badge displays if the product viewed fits carry on specs for each airline you tab through

🌧️ Gray is a web convention for an inactive button - reserve it for Out of Stock state or if you need the button disabled until variant selections are made

😬 This merchant hides the price in the Cart button where shoppers don’t expect it. What’s more, the BNPL price is more prominent than the full price!

😬 When prices are overshadowed by text and competing calls to action, users may assume it’s not for sale!