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Featured ideas 🦄 are rare ideas you may not have seen before ;-)

💡 Ideas and tips

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🦄 Try a “ChatPDP” experience

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Show a short description near the top of the Buy Box

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Show a short bulleted summary near the top of the Buy Box

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Show the first few lines of your description at the top, with an anchor link to “Show more”

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Apply visual hierarchy to description blocks

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Try emojis as bullets in Description sections

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Try scannable, illustrated “icon bullets”

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Try colored bullets

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Test collapsed sections against one auto-expanded

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Use zebra striping for tabular specification data

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Use tooltips for features that benefit from definition

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🦄 Add social proof to your Details tab

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🦄 Try an animated tab label

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🦄 Try a fit calculator tab

Shipping and returns info

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Use a pop of color for shipping arrival date

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Show an estimated shipping cost

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Include a Returns Info tab

Content blocks

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🦄 Consider a “Compatibility” tab

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🦄 Let users toggle size chart info

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Consider a Sustainability section

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Try an FAQ block

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Try a competitor compare table (for D2C brands)

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🦄 Try a product compare table (for retailers)

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Try scrolling customer quotes in your Buy Box header

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🦄 Try animated icon text

Calls to action

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🦄 Ask customers “Was this product information helpful”?

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🦄 Leverage contextual Live Help CTAs

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🦄 Try quick nav links below description sections

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🦄 Anchor link to shipping and returns detail from CTA banner

🫣 Cautions

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Avoid placing cross-sells in between product description content

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Avoid low contrast text-to-background styling

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Avoid placing description sections in horizontal tabs

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Descriptions & tabs

💡 Ideas and tips

🫣 Cautions