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Featured ideas 🦄 are rare ideas you may not have seen before ;-)

💡 Ideas and tips

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Show results for the closest fuzzy match

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Show fuzzy matches with similar search links

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Show search tips (with copy examples)

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🦄 Show another search box inline (with instructions)

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🦄 Try a search-tip + inline search box combo

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Provide customer service information inline

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Test showing “next step” links

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Try a quadruple-threat combo

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Suggest top categories

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Try showing recently viewed items and/or more like [recently viewed]

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Show popular search suggestions or best sellers

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Use whimsical copywriting

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Don’t just show results without context

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Don’t show the submitted search term out of context with results

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Whatever you do - avoid a dead end page!

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