Buy box real estate is precious and powerful — it’s ultimately where customers decide to Add to Cart, and point of action assurances can help nudge them to take action.
Simple graphs communicate context in a visual way without taking much space (when designed well).
I’ve come across some interesting uses of buy box graphs you may want to borrow for your own projects 😉
Fit graphs
This tactic takes the fit graph often displayed wayyyy down with customer reviews, and pops it near size variants — right where customers make their decision.
I love how Heist makes the graph pop with a punchy colored marker. Paired with fit guidance microcopy below, this is a powerful confidence builder for new and returning customers alike.
Fit graphs don’t just help conversion, they also reduce returns for a one-two profit punch.
You can even double-up your graphs to show more than one fit attribute, such as fit (size) and length or width. Because this takes up more vertical space, consider moving below the cart button (above description tabs) or using links-and-modals:
DSW includes size and width fit graphs behind strategically placed links:
And exposes review graphs (with lichert-scale breakdown!) on tap:
💡 If you want 29 more customer review UX ideas, check out the Product reviews section in the Ecom Ideas database.
Product attribute scale
If the product in question has a qualitative attribute you want to call out visually, consider a graph! It extracts important product information that customers often gloss over in description copy.
For example, Naadam rates its cashmere pieces on a softness scale from 🐑 Soft to Softest ever 🐑🐑🐑🐑🐑
This can apply to so much more than apparel — think spiciness, stretchiness, firmness, warmth, dry-to-sweet, or product specific attribute. For example, Brilliant Earth has a diamond quality scale in its buying guide, I’d love to see it on their PDPs!
Shipping timeline
We live in an Amazon world, but even the big ‘Zon is slowing down its shipping SLAs, giving other merchants a fighting chance!
”When will I get it” is that silent conversion factor that few merchants address on the PDP, burying it instead in cart and checkout.
Palm Golf Co. shows a fulfillment timeline right above the Cart button for frictionless access.
Inventory
A stock-level graph can add visual context to your urgency CTAs. Clean Canvas’ Enterprise theme lets you choose your threshold levels for low stock, very low stock and regular stock, and choose what colors apply to each condition:
Carbon impact
Lane Eight uses the Carbonfact app which provides a graph widget that compares your product to similar product CO2 emissions:
More inspo from review summaries
The OG section where “X graphs” live is customer reviews. Check out a few notable examples of merchants doing multi-attribute review summaries — these could make great additions to your Description tabs — think about what attribute scales you can build for your different product types:
GymShark asks for Sizing, Quality, Length, Comfort and Value ratings in its review forms to populate these graphs:
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Old Navy’s t-shirts extract Chest, Length and Overall size feedback:
REI gauges Overall fit, Warmth and Product weight:
KURU asks more survey-like questions — this makes it harder to scan but provides valuable detail:
I’ll be adding to this article as I find new ideas and live merchant references 😉
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